Major American electronics retailer Newegg continues diving is enabling payments in major cryptocurrency and mem, Shiba Inu (SHIB).

Newegg officially announced Nov. 29 that it will showtime accepting SHIB equally part of its holiday promotional campaign, starting "by early on December."

In order to enable the new payment choice, Newegg partnered with cryptocurrency payments platform BitPay. The house previously unlocked payments in some other dog-themed digital currency, Dogecoin (DOGE), through BitPay in Apr 2022.

"Through our partnership with BitPay, we take the power to move quickly and atomic number 82 the market with flexible cryptocurrency payment options. To that end, we're excited to offering SHIB as a payment option on Newegg.com," Andrew Choi, Newegg'due south director of make marketing, said.

Cointelegraph reached out to Newegg with additional queries and will update this article pending new information.

Related: AMC Theatres CEO considers adding Shiba Inu as payment for ticket purchases

As previously reported, Newegg became one of the first major online shopping stores to accept Bitcoin (BTC) when the company first partnered with BitPay back in 2022. Initially debuting the feature in the United States, the firm afterwards expanded the payment option to more than 70 countries.

Crypto adoption for payments is gaining ground across various industry verticals. Last month, American movie theatre company AMC appear it was finally accepting 4 major cryptocurrencies: Bitcoin, Ether (ETH), Bitcoin Cash (BCH) and Litecoin (LTC) afterward months of hints.